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Introduction: Rental Car Franchising with Priceless


Benefits Of Joining Priceless

The cost for developing a Priceless location depends on a variety of factors including whether it is a stand alone property or will be run in conjunction with another business, geography and fleet size.

In order to qualify for a single unit, candidates must have a minimum net worth of $350,000 and liquid assets of $50,000.  The initial franchise fee for a single unit is $18,000 - $75,000  and the ongoing Royalty and Advertising Fee is $43 per car, per month.

In our model, we grow with our franchise owners, and their success is our success. This unique partnership approach makes Priceless a rare opportunity for the right individual.

  • Fleet Leasing - Priceless leases fleet directly to franchise owners.
  • Direct Fleet Sales - Our team of wholesale buyers work with closed fleet sources from across the country to give franchisees access to vehicles not available to most dealers.
  • Advertising and Marketing - National and local, online, social and in traditional media.
  • Company Owned Insurance Priceless is proud to own and operate its own insurance company for its franchise owners.
  • Lease to Own- A growing segment of our business, long term leases to qualified customers are a great supplemental business.
  • Reservation System - Each Priceless location receives access to reservations through our toll free call center, website and through travel websites like Kayak, Expedia, Travelocity and Orbitz.
  • Training - Onsite and online, the Priceless training program is industry leading.
  • Business Coaching - Learn from successful operators with real world experience.

If you would prefer us to contact you, please fill out the form below and click the submit button. We will contact you in a timely manner.

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For immediate assistance,
contact our US based Market Development Department
at (877) 995-2525  or, begin your Discovery process here  

Priceless is part of a division of 

Ranked by Automotive News as one one of the largest new and used car dealership groups in the United States.
Learn about our special program and incentive for Used Car Dealers here:
We Want You!
Military Service Vets get a $2,000 credit toward their initial fee.
Question? Give us a call at (877) 877-1400