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Call: (877) 877-1400

Introduction: Rental Car Franchising with Priceless


Since 1998, Priceless Car Rental has owned, operated, and franchised car rental locations all over the United States. Our unparalleled customer service, premium fleet, and competitive rates allow us to maintain our status as one of the best values in the car rental industry.

We are actively seeking qualified business people to join our system as franchise owners.

The key to success for our franchisees lies in the tools we have developed with over 40 years of real-world operating experience. From our proprietary business management software, access to our multi-channel GDS enabled reservation system, company-owned insurance, vehicle financing, and initial and ongoing training, Priceless provides its’ franchise owners with the tools needed to run a profitable vehicle rental business.

We are part of a large and successful car dealership group, Fitzgerald Automotive, which operates franchised dealerships representing many popular manufacturers.   Our relationship with the automotive manufacturers and our exemplary track record with our financing partners allow our franchise owners access to fleet, financing, and insurance that would be out of reach for an independent operator.  

We own and operate our own group of corporate rental locations, and have over 3,000 vehicles in service in the Baltimore Washington Area, all of whom are supported by staff based remotely and at our 26,000 square foot building located in Laurel, Maryland.  Purchased in 2015, our headquarters houses our own contact center as well as our franchise service, support accounting and executive offices.  Training is conducted at our state of the art training center at our headquarters, with on site instruction done at one of our Maryland area corporate stores. 

As part of NP Auto Group, Priceless is pleased to offer franchisees the software it has developed to support the business, including cutting edge apps to manage a near contact less rental process, that are going to be so crucial in our post Covid reality.  

If you would prefer us to contact you, please fill out the form below and click submit. We will contact you shortly.

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For immediate assistance,
contact our US based Market Development Department
at (877) 995-2525  or, begin your Discovery process here  

Priceless is part of a division of 

Ranked by Automotive News as one one of the largest new and used car dealership groups in the United States.
Learn about our special program and incentive for Used Car Dealers here:
We Want You!
Military Service Vets get a $2,000 credit toward their initial fee.
Question? Give us a call at (877) 877-1400